K-Herb Privacy Policy

Effective Date: August 27, 2025

K-Herb, LLC and its affiliates, including [K-Herb Korea Ltd.] and [K-Herb Netherlands B.V.] (collectively, “K-Herb,” “we,” “our,” or “us”) respect your privacy. This Privacy Policy describes:

  • The personal information we collect through our websites, mobile applications, and other digital services (the “Services”)

  • How we use, share, and safeguard this information

  • The choices and rights available to you under applicable laws.

Because privacy and data protection requirements vary globally, this Privacy Policy also contains country-specific addenda for residents of California (U.S.), the European Economic Area (EEA), the United Kingdom (UK), Brazil, South Korea, and other jurisdictions where required by law.

  • Country-Specific Privacy Addenda

  • Information We Collect

  • How We Use Information

  • Automated Collection (Cookies, Pixels, and Tracking)

  • Information Sharing

  • Data Transfers

  • Your Rights and Choices

  • Third-Party Features and Links

  • Retention of Personal Data

  • How We Protect Data

  • Children’s Personal Data

  • Automated Decision-Making and Chatbot Logs

  • Updates to this Policy

  • How to Contact Us

  • California Consumer Privacy Statement

1. Country-Specific Privacy Addenda

Data protection rules differ across the world. For that reason, and in certain cases, we maintain separate notices or additional disclosures required by law. Please review the sections for:

  • European Union / UK (GDPR)

  • Brazil (LGPD)

  • South Korea (PIPA)

  • California, U.S. (CCPA/CPRA)

  • Other regions as applicable

2. Information We Collect

In connection with your use of our Services, we may obtain the following categories of personal information:

  • Identifiers: name, postal/shipping address, email address, telephone number, account username, password, and other unique identifiers.

  • Payment and Transaction Information: billing address, credit/debit card details, bank account or tax ID if required for payouts, and order history.

  • Profile and Loyalty Information: saved preferences, rewards points, referral program activity, “My Page” content you create (e.g., username, profile photo, links to social media).

  • Device & Technical Information: IP address, browser type, operating system, device identifiers, geolocation, clickstream data, and cookies.

  • User Generated Content: product reviews, Q&A posts, survey submissions, contest entries, uploaded images or video.

  • Social Media Information: data shared with us through integrations (e.g., Facebook, Instagram, Google, TikTok, YouTube, Pinterest).

  • Customer Support Content: emails, chat logs, chatbot transcripts, or phone interactions.

  • Sensitive Categories (where legally required): identifiers used for verification (e.g., government ID for customs clearance), or health-related data only where you voluntarily disclose it (e.g., in a product review).

You may choose not to provide certain information. however, some Services may not be available as a result.

3. How We Use Information

We process personal information to:

  1. Fulfill Orders and Services: process payments, deliver products, handle returns, customs clearance, and provide support.

  2. Account & Rewards Management: manage profiles, loyalty/rewards, referrals, and affiliate programs.

  3. Communications: send order confirmations, shipment updates, promotional offers, and policy changes.

  4. Marketing and Advertising: display personalized promotions, coupons, targeted ads on third-party platforms (e.g., Google Ads, Meta Ads).

  5. Analytics & Business Operations: evaluate site usage, troubleshoot errors, develop new services, and conduct market research.

  6. Fraud Prevention & Security: detect, investigate, and prevent fraudulent activity, unauthorized transactions, or misuse of Services.

  7. Legal Compliance: comply with customs, taxation, import/export regulations, and other laws.

  8. Consent-Based Uses: send newsletters, SMS alerts, or push notifications where you have opted in.

4. Automated Collection (Cookies and Tracking)

When you use our Services, we may collect information through automated technologies:

  • Necessary Cookies – required for authentication, shopping cart, and security.

  • Functionality Cookies – remember preferences, language, region.

  • Analytics Cookies – e.g., Google Analytics, FullStory session replay.

  • Advertising Cookies – third-party ad networks may collect data for interest-based advertising.

You can adjust your cookie preferences at any time through the “Cookie Preferences” link at the bottom of our site.

5. Information Sharing

We may share information with:

  • Service Providers: payment processors, logistics/shipping companies, IT hosting providers, fraud detection services, customer support vendors.

  • Affiliates: within the K-Herb group.

  • Legal Authorities: to comply with law, court order, or government requests.

  • Business Transfers: if K-Herb undergoes merger, acquisition, reorganization, or asset sale.

  • With Your Consent: when you participate in optional integrations or promotions.

We do not sell your personal information for monetary value.

6. Data Transfers

If you access our Services outside the United States, your data may be transferred to the U.S. or other jurisdictions that may not provide the same level of protection. We implement safeguards such as Standard Contractual Clauses (SCCs) where applicable.

7. Your Rights and Choices

Depending on your location, you may have the right to:

  • Access the personal information we maintain.

  • Request correction or deletion of your data.

  • Restrict or object to certain processing activities.

  • Receive a portable copy of your data.

  • Opt-out of marketing and targeted advertising.

  • Withdraw consent where processing is based on consent.

California, EU/UK, Brazil, and Korea residents have additional rights as described in the country-specific sections below.

8. Third-Party Features and Links

Our Services may contain links to third-party sites or integrate features such as YouTube videos, Facebook plugins, or Shopify tools. These providers may collect information independently. Their privacy practices are governed by their own policies.

9. Data Retention

We retain personal information for as long as necessary to provide our Services, fulfill legal obligations, resolve disputes, and enforce agreements. Retention periods vary depending on data type and applicable laws.

10. How We Protect Data

We use physical, technical, and organizational safeguards, including encryption, firewalls, role-based access, and monitoring. While we strive to protect your information, no system is completely secure.

11. Children’s Personal Data

Our Services are intended for a general audience and not directed to children under 16. We do not knowingly collect data from children under 16.

12. Automated Decision-Making and Chatbot Logs

We may use chatbots or automated systems to assist with customer service. These may record interaction logs (e.g., username, email, shipping details, inquiries). Logs are retained for up to 12 months for quality assurance and support.

13. Updates to This Policy

We may revise this Privacy Policy from time to time. Updates will be posted with a revised “Effective Date.” Material changes may be communicated via email or in-app notifications.

14. Contact Us

If you have questions, or to exercise your rights, please contact:

If you have any questions about this Agreement, please contact our Customer Service team.